For People Who Want To Get Online
Posted in marketing on May 8th, 2008
What’s the difference between push and pull marketing given the Internet?
I am asking this question to try and understand the impact blogs and online newsletters (email and RSS) have on brick to brick (off-line) marketing.
I am also asking because I am writing a book called “Kiss On The First Date: What Lovers Know That Marketers [...]
Posted in marketing on May 5th, 2008
Yes it is. The only thing dead about push marketing is how people use it. Push marketing will always be part of marketing and no one will stop that. But people being interrupted by irrelevant push marketing will and are already ignoring outdated push marketers.
Today, you are spammed with push marketing wherever you go.
As you [...]
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