It is a frustration to all real estate agents to get listings, knocking on doors, cold calling, dumping thousands of pamphlets all with very little results. And every time invading the privacy of the un-expecting homeowner. Many times the only result a frustrated home owner. This is called Push marketing.
The alternative is to use pull marketing by starting a process where the real estate agent will get referrals. This is done when your circle of influence begins to work for you; when people in the industry refer people to you, when your real estate blog is found on the internet, when your email newsletter is read, when your Google ads are found.
How do you get pull marketing to work for you?
The rest of this article is available to premium real estate agent who subscribe to this blog.
If you’re new here, you may want to subscribe to my RSS feed or Email. Thanks for visiting!