Many aspiring real estate agents are not aware of the risks involved. They see and hear many stories of success and they want to share in the apparent wealth. Yes, there is money to be made in real estate but you need guts and cash flow.

You’ll need between three and six months worth of [...]

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Real estate agents are using polls and press releases to funnel potential buyers and sellers to their relationship blog. This real estate agent article show you how to use a blog, a poll and a press release to drive traffic to a real estate blog

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But when you have permission you are allowed to create relationship. You are given permission to hold hands, to share ideas, to educate. You don’t expect the kiss on the first date.

Permission is like dating. You don’t start by asking for the sale at first impression. You earn the right, over time, bit by [...]

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Dear Blog Marketer
You may think what’s this dear blog marketer all about? I believe that a blog allows you to become someone, someone very important, someone with a voice, someone with influence. Yes!
With a blog you can become powerful and you can be different. And even if you don’t want to market with a blog [...]

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Are your remarkable? Did you design your product or services as a yellow beetle so that free word of mouth will stop you from paying advertising taxes?

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Hi Rob
Thanks for completing the survey. You said:
I already have using your electronic newsletter marketing advice: I’m tinkering around and thinking of using a website hosting service for the above. Alternatively, an off-line facility with my own website using FTP protocol (I’ve done it before, the site was OK but the concept targeted the [...]

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Yes your local community blog will die if you are trying to get the “kiss on the first” date. Yes your blog will die if you focus on selling. And I am happy to say that other bloggers agree with me. Let me summarise the article and add some of my own spice:

Stop boring your [...]

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Well…..initially it is a waste of time to try and get into Google or any other search engine. But then the question remains: Why do we all want to get into Google (or indexed by Google) when we just started a new blog?
Do we want to get the kiss on the first date? Do we [...]

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Yesterday my Simon’s Town Community newsletter was send out and this morning I got a very nice email from a person who gave me permission to educated, train and sometimes amuse her. This is proof of what I try to share with all the real estate agents:
It’s all about permission and relationships.
Hi There - [...]

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As you know mass marketing interrupts; they stretch the Idols TV show to two hours so that they can interrupt you with one hour of ads. Our time is too precious to waste an hour of our time with interruptions.
The alternative is permission marketing:
“The challenge for marketers is to persuade consumers to volunteer attention – [...]

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