For People Who Want To Get Online
Posted in free articles, marketing on Dec 13th, 2007
As you know mass marketing interrupts; they stretch the Idols TV show to two hours so that they can interrupt you with one hour of ads. Our time is too precious to waste an hour of our time with interruptions.
The alternative is permission marketing:
“The challenge for marketers is to persuade consumers to volunteer attention – [...]
Traditional real estate pamphlets are so boring with most agents expecting the kiss on the first date. An alternative is to send out advice to your listing area. They idea is that you establish yourself as the expert by giving free advice or news. The other day I wrote an article and thought it’s a [...]
Posted in blog on Nov 29th, 2007
Let me ask you: How many real estate agents are there in your town or city? A few or hundreds? You’ll agree with me that they are from different brands but they all “look” the same to buyers and seller. They knock on my door, they drop junk in my post box, they phone me, [...]
Posted in free articles, marketing, real estate agent training on Nov 14th, 2007
Traditional real estate agents need to pay the messenger because they don’t know any better. Slowly but surely a new breed of real estate agents are using tools that help them not to pay the messenger.
This is what Seth Goldin had to say, “When the internet drove the cost of something down to zero, the [...]
Posted in blog, real estate agent training on Nov 14th, 2007
If you want to get a dedicated real estate newsletter blog/website then I have found an easier solution to setting up of a blog on my side. A lot easier! and it’s already done. This will save you lots of money. Because it saved me valuable time.
Get your blog [...]
Posted in marketing, real estate agent training on Nov 8th, 2007
It is a frustration to all real estate agents to get listings, knocking on doors, cold calling, dumping thousands of pamphlets all with very little results. And every time invading the privacy of the un-expecting homeowner. Many times the only result a frustrated home owner. This is called Push marketing.
The alternative is to use [...]
Posted in free articles, marketing, real estate agent training on Nov 8th, 2007
You may ask me, “Why do I even have to decide on a listing area? My boss gave me one and I have 2000 homes in my area and that’s more than enough.”
That’s the problem. The intention is to become the Lance Armstrong of the listing area. You want to be seen as the trusted [...]
Posted in free articles, real estate agent training on Nov 5th, 2007
I am sure you’ll say yes. But do you truly understand the principle behind this? Or should I rather ask; are you abundantly wealthy because enough people like you?
According to Joe Girard, you need to offer people just two things: a fair price and someone they like to buy from. Joe has been called the [...]
Posted in blog training, free articles, newsletter, real estate agent training on Oct 29th, 2007
One of the problems you’ll have is finding article ideas that will interest your real estate newsletter and blog readers. These real estate newsletter article tips may be helpful:I personally write two articles a month and then use other techniques to find more real estate articles that I share with my audience. These are then [...]
Posted in blog training, newsletter, real estate agent training on Oct 29th, 2007
The objective of a real estate agents blog is not to sell but to create trust with your listing area and people who may want to purchase a property. But you need to find ways to attract these people to your blog. And you need to make it stick. Your real estate blog must become [...]
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