Update: Before I start. Allow me to give credit to Steve from from Providence Systems. I attended on of his captivating lectures where he use the analogy of what he calls Rain Catchers. And I asked him if I can adapt the idea for potential bloggers because the principles apply. He gave me permission but I did not give him credit. Therefore the update.
Let me start by saying that it’s raining out there. No, it’s pouring. It’s raining with potential buyers and sellers. But the question; are you collecting them in a reservoir, the reservoir where you can keep them and cultivate them until they are ready to do business with you? Do you have the tools to build such a dam?
photo credit: Travayegeur
This article will show you three of the many techniques used by new real estate agents who are building easy and simple relationship dams. These building tools are virtually free.
It will mean a different approach.
Ok. Let’s get to the practicalities of getting more water in our real estate relationship dams:
As a real estate agent I decided to keep my ear to the ground. I wanted to know about all the controversial and not so controversial news in my catchment area. Therefore I joined the local civic association board. Here I give my help and expertise and as soon as an opportunity arises I try to turn it into a water collection exercise.
This is what happened at the last meeting: The ward councilor asked the Civic Exec member to each send a list of 5 simple community issues that we want resolved. I volunteered to collate the issues. Obviously 
Then I took the summarized list (21 issues), got permission, and compiled a poll on my SimonsTown community blog. This poll allowed me to share relevant information and to get the community involved. In other words I am cultivating relationships in my dam. That’s not all. Regular readers of my blog are sending more water to my dam….Their friends. And slowly but surely it’s pouring with referrals. And more and more people see me as the caring expert.
The next dam-building-tool was a letter to the local community press. I took the poll results to-date and decided to share it with residents who have not yet been directed to the rivers flowing into my dam. This letter invites residents to add their vote. (Results from this will be shared with you when the letter appears in the newspapers).
To summarise:
- The internet (blog) allows real estate agents to build relationship dams where they can cultivate long term relationships.
- Join your community associations and become the center point for local news.
- Add a poll on relevant and contentious issues to your blog.
- Use the local media and send them articles and poll results with the intention to direct the flow to your dam.
Slowly but surely traditional real estate agents will realize that a new breed of real estate agents is dominating the local relationship battles out there where it’s tough.
Have fun
Johan Horak.
P.S. Johan Horak helps real estate agents to create their relationship dams. Contact Johan here to start collecting the pouring rain.
P.P.S. I investigated various poll tools for subscribers and you can login to read my recommendation. I have also included a copy of my letter to the local newspaper.
You must be logged in to view this content. Login Now.____________________________________________________________For immediate release For Further Information contact:
Johan Horak
Phone: 0217864028
email:
Public Pole identifies Major issues in Simon’s Town
Some Simon’s Town residents have added their voice to a poll and identified cell phone coverage as the major issue they want to be addressed by the local ward councilor, Nicki Holderness.
The poll was initiated after a request by our ward councilor to the Simon’s Town Civic Association Exec. They were asked to identify a list of issues she should address.
From this list a public poll was created and the following issues were ranked as the most important by Simon’s Town residents:
1) Improve the cell phone & 3G coverage.
2) Metrorail to upgrade stations, improve travel by train options, manage environment.
3) Disa Valley Settlement and the impact of these 7000 people on Simon’s Town.
4) Uncontrolled development & lack of building inspectors.
5) Detection & monitoring system for early fire detection.
6) Fire: Owners accountable for removal of aliens and other causes of fires.
According to Johan Horak the creator of the poll, “In order to get an objective ranking of the Simon’s Town issues, residents are asked to go and vote on these issues. In addition; if you feel that the list doesn’t address your problems feel free to add your issue”.
To take the vote visit Simonstownrealty.info/poll/
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