Services
The following a courses, talks and free lance consultancy on technology and marketing provided by Johan Horak
|
Course/Talk |
Title |
Description |
Time/Fee |
|
Relationship building |
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|
Talk |
Marketing: Introducing the importance of creating relationships between the agent and the listing community. Many variations on the topic. |
Two Hour |
|
|
Course |
Real estate blog/newsletter |
Real estate agents are shown how to become the neighbourhood real estate expert when they build relationships and trust with a free e-newsletter in their target area. I teach how to blog, create a blog and integrate it with an automatic newsletter. |
Full day |
|
Free lance |
Blog and integrated newsletter creation |
After the successful completion of real estate blog/ newsletter course the agent will have the option to select his/her own blog / newsletter. All the technical work will be done for the agent. The agent only needs to add articles to the blog and invite the community to join the newsletter. |
R2000 (DvH sponsors R500). Agent R1500 |
|
Publicity and Traffic |
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|
Talk |
Get Free Publicity |
How to use press releases to get free publicity. |
1 Hour |
|
Course |
Create Your Own Press Releases |
How to write and publish press releases |
Full Day |
|
Free Lance |
Create press releases on demand |
I write and publish the press releases on line for the agent to publish locally |
R1000 per PR |
|
Course |
How to Write Blog Articles. |
How to write articles for blog/newsletter and the web to ensure internet search engine optimisation. |
Full Day |
|
Free Lance |
Get traffic with Google Ads |
I do research on GOOGLE search terms and write ads for the agents to attract traffic to their website |
R500 per hour |
|
Free Lance |
Integrate your existing website with a blog. |
I integrate the existing website with a blog and automatic generated newsletter Each target group will receive only relevant information |
R500 per hour |
|
Advertising |
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|
Course |
Create a Video Tour |
The course shows how an agent can create a video tour of any home using a standard digital camera and include a professional sound tract. Load it on a DVD or the Internet. All software is free depending on agents Windows package installed. |
Full Day |
|
Free Lance |
Create Video tours |
Create video tours, testimonials and cases studies on video and upload to website advertisements for DVD and the web, email and YouTube for more traffic. |
R500 per hour |
|
Course |
Write your own advertisements |
The basics in writing advertisement for newspapers and pamphlets |
Full day |
|
Course |
The Power of Testimonials |
How to ask for and get testimonials from your clients. How to use testimonials and why are they critically important |
½ day |
|
Free Lance |
Internet Marketing Consultation: How To Integrate Technology With a Brick And Mortar Business And Still Keep it Human. |
As bandwidth gets cheaper more and more people use the internet to search and you need more than a presence you need to talk to people and they need to respond on at your site. Your site must become alive with discussions. I change your one-way communication to a relationship building tool |
R500 per hour |
|
Subscription |
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|
Subscription |
Subscription Marketing and Internet Skills Support |
Real estate agents get continuous real estate marketing training and tips, free articles, free ads to publish on their blogs or as pamphlets and a support forum. The training is done on video so that they can follow and implement the ideas. Exclusive to agents who completed 2.1 and 2.2 |
R75 per month |
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