All Real Estate Agents Can Stop Canvassing Today……..
Dear Real Estate Agent,
You knock and you knock. And few respond. They say no. How many nos can you handle?
As a real estate agent you get frustrated when you spend hours walking and phoning. You are always out there pushing. You spend money on advertising ideas but the results are unsatisfactory. I know the feeling. But you can start pulling people towards you like a magnet.
I was involved in a franchise business where I had to help the franchisor spend more than 5 million a year on advertising. We wasted the money on expensive and ineffective TV advertising.
Unfortunately the franchisor was not aware of how to build or rather create trust before asking for the deal. No! If you do it right you get the deal because people want to do business with the one they trust. The franshisor was not aware on how use an e-newsletter to create lasting relationships with little effort and little money. They were scared to use new tools.
Are you scared?
All I want to share: people must know you, like you and trust you.
And you’ll only get that if you give unconditionally.
Let me try to explain:
Many real estate agents are wasting advertising money because they expect the “Kiss on the First Date”?
Kiss on the first date?
Most real estate agents think that if they throw money at advertising they will get immediate reaction. But they don’t.
This is what I call the “Kiss on the First Date” mentality.
When you are 13 or 14 you may believe that you’ll get a kiss on the first date but you normally only get a smack. It’s only the Casanova who will tell you………… It’s only after you have allowed people to like, know and trust you…..after you have given flowers and sweets will you get the kiss ……and only then will people start dealing with you. Not one or two but many.
Why should you not ask for the deal when you advertise?
I could have asked, “Why should you not ask for the kiss on the first date” We know that a willing client is not always ready to make a deal at the time they see your advertisement. Or when you knock on a door. You can change your approach. Today!
For example: a seller is not always in the market to sell his or her home. But you knock and they say no.
I’ll share with you how you can change your approach when you advertise.
Instead of asking for the “deal” rather give away something of value to your listing area. Give something that will cost you very little, in exchange for an opportunity to create a trusting relationship. And when, in their eyes, you become the expert, they will come back to “deal” ….give you the kiss.
How do you do it?
You’ll Give Valuable Free Information That Will Set You Up As The Local Real Estate Expert.
• Provide suburban property trends.
• Property tax news.
• Issues on rates and taxes.
• Residential view and height restrictions.
• New developments in the area.
• Community issues.
If you apply the following correctly you’ll create trust relationships with the people who want to deal with you in the future:
- Get them to know, like and trust you.
- Give something for free – a wonderful opportunity to build a relationship.
- Stop selling while advertising rather give. People out there may want what you have but are not ready today. Get to meet them by giving and building trust.
- Built relationships to ensure continued support. What I propose is multi-step processes where you create a relationship in the first step and when they trust you you’ll get to step two were they deal with you.
Let’s consider an example of the traditional one step kiss on the first date advertisement:
“New Real Estate Agent Will Evaluate Your Home For Free and Compare It To Homes in Your Street or Suburb. Call Peter Now!”
The reaction from your target area:
- Skip the advert because they don’t need a valuation.
- Skip the advert because they don’t know how the valuation will help them.
- They need a valuation and take the number to call you.
- There are other options as well.
Let’s change the ad to a two step ad:
“Do You Know That SARS Can Make You Pay Transfer Duties On Your Valuation If Your Valuation Is Higher Than Your Selling Price? Get Your FREE Report On What Your Home Is Worth Today!” Visit YourSuburbFreePropopertyNews.Com Today.
The reaction:
• They don’t want to sell their home but the free report will be handy.
• They don’t know anything about transfer duties but SARS news is always welcome.
• They are always interested in the value of property in their suburb and want the free report.
• They know it all and plan to sell their home but this is critical information.
• They are not interested at all.
The first advertisement is an example of the “kiss on the first date” and you’ll get very few people who will react.
The second example is where you use a two step approach to marketing. Where you send out an ad and when they like what they see they go to your website to read more. And if they like what they read they contact you or (important) they subscribe to your free newsletter.
I am sure you can see that the e-newsletter/blog/website allows them to meet with you in a non threatening (not a kiss me) way. The blog/website allows you to publish a newsletter and a free report in exchange for their email addresses. Therefore the second advertisement allows many more people the opportunity to come to know, like and trust you when they subscribe. (See the bottom of this article for a FREE Blog And A supported blog)
This is what I teach real estate agents and I give the tools to automate the process and publish a free property newsletter from their blog/website. The example above shows you why you need to build relationships and why you need to integrate the process with communication tools.
How do you integrate it all with FREE communication Tools?
I’ll show you how easy it is and how you can get a blog and an integrated newsletter for free that will allow you easy communication with the people who might spend money with you in the future.
You’ll get the following:
- Your own fully functional, free and unlimited blog/website.
- Be different and choose from more than 50 websites. And counting.
- You’ll be shown how to create it in an easy and simple process.
- Create money making relationships. You’ll have your own FREE and professional newsletter integrated with your blog that will allow you to collect and store current and future client email addresses.
- Your integrated newsletter/blog will broadcast your newsletter to your database automatically.
- When you are lost I am there to listen to you and support you for free.
- You get exclusive access to tutorials and how to articles and videos.
- Every week I share with you real estate marketing ideas
- When you need tools to make your job easier I have them and share them with you.
- And many more.
- You’ll be trained the marketing philosophy to stop expecting the kiss.
- You’ll know where to get information and articles related to your business.
- You’ll get resources that will help you to write simple and effective news for your target market and Google (more when you attend).
- With your blog/website you’ll have an address where people can meet with you 24 hours a day 7 days a week 365 days a year.
A place where “your people” will get to know, like and trust you so that they can spend money with you when ready. And I must add. You’ll do it in a non threating, non sales pitch way.
- You will learn how to do your own virtual home tours and I’ll show you how to do it for free.
- You’ll get access to an exclusive real estate marketing website where you get support, marketing training, free articles to publish and all the latest news to ensure people find you and make you wealthy.
Am I qualified to train you?
From the painful days as a franchisee where I saw how the franchisor dumped our advertising money, I started doing research on how to establish relationships with my people and how to attract more of them. I wanted to be free. Initially it meant that I had to pay other people to create my websites, it slowed me down as I was, always, dependent on webmasters. I then paid more people more money to become more independent but I still had to pay annual web fees.
Eventually I found FREE and professional communication tools. But the real strength of these FREE tools lies in the integration of a marketing philosophy build on trust. This is what I created for you and will share it all.
By The Way:
I practice what I teach. My SimonsTownRealty.Info is an example of the concept in action. May you start building relationships from today!
Johan Horak.
P.S. Other people, who used my services, will tell you more about who I am and what I can do for you. You can read more here.
This is what two people had to say, “Johan, your “SimonsTown Property Owners News” Blog is by far the most informing and interesting real estate blog I have come across on the web. And as Vice President of LandBrokr . com I come across every real estate blog that is out there. Maria said. ‘Johan I wanted to thank you for your e-mails. As you mention it is all about trust, and service to your clients. Just wanted you to know how much I enjoy reading your great e-mails.
- Remember to subscribe to the Free Real Estate Marketing News Letter.
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