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If You Have Answered Yes To Most Then You May Continue As You’ll Learn And Get:
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Online Newsletter Web Sites For Sale
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Dear Business owner,
I want to ask you two questions and then discuss them:
1) Do you cultivate relationships with people who made contact with you? And with those who have spend money with you at your business?
2) Do you advertise with the intention to sell or to establish trust?
As a business owner you have spend mega bucks on advertising to get people to come and spend money with you. Many thousands may see your advertising everyday. But how many respond?
Very few?
The fact that very few react to your ad is not the only issue. My concern is what do you do with the one or two who respond to your advertisement? These are the people who made contact with you. They phone you or they come into your business.
People Who Made Contact With You Are Very Special.
| Most businesses accept as the norm the fact that these people may walk in and then walk out.
Yes. Even if you have spend money on ads most businesses let them walk out.Why do they let people walk out? You’ll get what I am after when you continue……… As I have said, they are the best people ever. They have made the effort to come to you and they may already trust you. They can become your ambassadors. The can spread your message. No. Most of us let them go! While we continue to advertise for new business. Even though we know it’s expensive to advertise for new business we continue. Nobody told us to find a way to cultivate relationships with those who came into our business and those who also gave us their money. Or we are not aware how an online newsletter can make us more money This is what I want you to stop and teach you to how to use an online newsletter. Never let anyone walk out of your business after they made contact with you. Never. You need to get all these people on your online newsletter where you can start to cultivate long term relationships. |
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By The Way: The problem is how do you exchange valuable information to get them on your online newsletter? This is what I teach you when you have an online newsletter.
The problem with most business is that they may not have a list of contact details for people who did business with them or if it exists it’s stuck on a piece of paper or place where they cannot easily manipulate it.
This is where I will show you an online solution that will make life easy for you. I will do a lot of work for you but then teach you to become independent of me so that it will become second nature to you. And then you’ll not have to do any work other than telling your story or educating your contact list.
Do You Advertise To Sell or Advertise To Create Relationships?
As you know this is my second issue.
And if you have an online newsletter you can adapt your advertising. This will allow you to throw a wider net. This will allow you to catch more potential clients who want to spend money with you but who may not be ready today!
Firstly and of utmost importance; people must know you, like you and trust you before they spend money with you.
But As Traditional Advertisers We Are Stuck To The “Kiss on the First Date” Mentality.
Most business people think that if they throw money at advertising they will get immediate reaction. But they don’t. This is what I call the “Kiss on the First Date” mentality. When you are 13 or 14 you may believe that you’ll get a kiss on the first date but you normally only get a smack. I know this because it happened to me as a 15 year old.
It’s only after you have allowed people to like, know and trust you…..only after you have given them flowers and sweets will you get the kiss ……and they’ll start spending money with you and they will come back for more.
My suggestion is that you change all your advertising.
You need to advertise but on your ad you also need to invite people to subscribe your free online newsletter. This gives you two possibilities; if they want to do business today they can contact you and if they are thinking of doing business with you they can go and read your online newsletter and subscribe if they like your tips and valuable info.
For example a delicatessen or restaurant may provide cooking tips; a real estate agent may provide suburban property trends, a hair stylist may show daily hair style photos of before and after shots.
When you combine advertising with an online newsletter you have four concepts and if applied correctly will help you to build trust with the people who want to spend money with you today or in the future:
- You can get them to know, like and trust you over time.
- You can give them something for free – a wonderful opportunity to build a relationship.
- You can stop trying to sell. People out there may want what you have but are not ready today. Give then a free gift, valuable information in exchange for the opportunity to meet them and then start building trust.
- Cultivate relationships to ensure continued support.
You want to exchange valuable information in exchange for their contact information.
Let’s consider an example where you advertise:
A holistic healer without an online newsletter advertise;
“New Holistic Healer Uses Healing Crystals To Restore Imbalances In The Mind, Body And Spirit. Phone Today For An Appointment.”
Note: It doesn’t matter what you do, you can be a delicatessen owner.
The holistic healer is great example because very few people even know that holistic healers exist. Assume you see the holistic healer’s ad in a magazine.
- You’ll skip the ad because you don’t need the healer today although you feel an imbalance.
- You don’t know what a holistic healer can do for you and you skip the ad or
- You’ll take the number and make an appointment.
- There are other options as well.
Let’s change the ad because the holistic healer has an online newsletter:
“FREE Report Tells You All About How Healing Crystals Can Restore Imbalances In The Mind, Body And Spirit” Visit MindBodySpirit.Com or Phone xxx xxxxx xxx Today.
Note: As soon as people, interested in the free report, subscribe to the online newsletter they get the FREE report. Therefore the holistic healer has exchanged valuable information for a potential clients contact info.
When you see this ad you may react as follows:
- You know what a holistic healer is, you don’t need one today but you want the free report.
- You don’t know what a holistic healer and you are interested therefore the free report may tell you.
- You have imbalances but you are not sure how a holistic healer can help and you therefore want the free report.
- You know it all and you want to make an appointment and you cannot resist the free report.
- You are not interested at all.
The first advertisement is an example of the “kiss on the first date” and you’ll get very few people who will react.
The second advertisement allows many more people the opportunity to come to know, like and trust you when they subscribe to your newsletter in order to get the free report.
One of the cardinal sins, business owners commit, is to spend money to get people to use their service or product only once.
The example above shows you why you need to integrate the your advertising and contact list with an online newsletter.
How do you get an online newsletter?
I discuss your unique situation with you and then we follow these steps:
- I create your online newsletter and create a free web site for you.
- I teach you how to use your online newsletter and web site.
- I teach you how to update and add your contact list to your newsletter.
- I add a subscribe form to your online newsletter so that people who visit your online newsletter can subscribe.
- I show you how you can select and change the way your online newsletter looks.
After the training you’ll have the following:
- You’ll have your own FREE and professional online newsletter integrated with your website that will allow you to collect and store current and future client email addresses.
- Your integrated newsletter will broadcast your newsletter to your database automatically.
- You’ll be able to confidently change your advertising to get more response.
- You’ll know where to get information and articles related to your business.
- You’ll get resources that will help you to write simple and effective news.
Remember that the real strength of an online newsletter is when it’s integrated with a marketing philosophy to build trust.
This is what I created for you and will share it all.
By The Way: I practice what I preach:
These online newsletters; SimonsTownRealty.Info, DurbanVillePropertyNews.com, Emuc and SomersetWest.iLocals.Info are some of the examples of the concept in action.
How much will it cost you to get your own online newsletter, your own web site and training to use it?
You get all of this for from only R4999 ($599) once off and R79 ($9.95) pr month to host and maintain your site. You can contact me here to tell me that you want your own online newsletter. Please note that I will do all the technical work for you and train you for 30 days.
As a second option: If you don’t want to learn how to use your online newsletter than I will set your newsletter/web site up for you and it will cost you R4999 ($599) once off and then R160 ($19.99) per month to publish one or two newsletters per month. Again contact me here for your supported online newsletter/web site.
My Guarantee:
If you are not satisfied you can have all your money back within 60 days of your payment and you can keep your newsletter/website for free and for life. Therefore there’s no risk. Meaning you can get you newsletter, the training and the website for FREE if you want to crook me. But I don’t think you are in business to do that.
Johan Horak.
P.S. Although I say that I will train you for 30 days I guarantee that I will not stop until you have what I promise you. I will know that you can run your own newsletter and website when you have published your newsletter with success. Please note: I will be watching what you do and will subscribe to your newsletter 
P.P.S. Why an online newsletter and not a newsletter that I send via email? This is a long story but an online newsletter gives you a silent salesman 24 hours a day 365 days of the year because the newsletter is not only send to your contact list it’s also available on the internet where other people can read about your expertise.
P.P.S. You can phone me at 027 21 786 4028 or 027 82 870 2004 for FREE advice.
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