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Are you Unremarkable?
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Johan - Admin

6:52 am - January 24, 2008

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In the book by Seth Goldin, “Unleashing The Idea Virus”, Seth discusses the Yellow Beetle and he explains why it’s all about the product. It’s all in the design of the product or service. Meaning that when you design your product or service as uniquely as the Yellow Beetle and when you release the idea in a warm and willing market the market will take the idea and run with it at a speed you never expected.What does it mean?

Robert Stephens was able to capture the meaning in a few words, “I …
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