When New Bloggers Want To Go From Zero To Hero With A Blog
Posted in marketing on May 8th, 2008
What’s the difference between push and pull marketing given the Internet?
I am asking this question to try and understand the impact blogs and online newsletters (email and RSS) have on brick to brick (off-line) marketing.
I am also asking because I am writing a book called “Kiss On The First Date: What Lovers Know That Marketers [...]
Posted in marketing on May 5th, 2008
Yes it is. The only thing dead about push marketing is how people use it. Push marketing will always be part of marketing and no one will stop that. But people being interrupted by irrelevant push marketing will and are already ignoring outdated push marketers.
Today, you are spammed with push marketing wherever you go.
As you [...]
Posted in free articles, marketing, newsletter on Apr 26th, 2008
People, new to blogging, always tell me that they don’t have time to write articles and blog them. Then I ask them, "how much time do you need to blog?" and they cannot tell me.
Let me ask you a few more questions:
How much time does it take you to get a new client?
How [...]
Posted in free articles, marketing on Apr 25th, 2008
Let’s say you are a business person and you do what’s called brick to brick business. You don’t use the Internet at all. Ok, you use email and you may surf the Internet from time to time. But you don’t have an online presence.
You know about web sites and have heard of blogs but you [...]
Posted in free articles, marketing on Apr 22nd, 2008
We always want good news. We all want to be liked. And being liked give us the energy and inspiration to continue. I have said many times that we need to collect testimonials from people who we meet.More on testimonials and more.
These testimonials ensure that both parties stay committed to the contract and to the [...]
Posted in free articles, marketing, traffic on Apr 21st, 2008
Can a book club make your blog go viral? In other words can a book club story become a free marketing tool. Yes and I will share the story with you.
I have a community blog here in Simon’s Town South Africa where we sell real estate using a blog.
My wife is an avid reader of [...]
Posted in free articles, marketing on Apr 21st, 2008
I made a mistake and dropped three consecutive emails to people who gave me permission to communicate with them. Ouch!
Lesson 1) Most people will justify the mistake and I wanted to stay clear of that.
Lesson 2) The reason for the mistake is not the issue because then I justify and I hate justifications.
Now that I [...]
Posted in free articles, marketing on Apr 9th, 2008
Today I want to share with you an off-line marketing tool you you can use to promote any of your businesses even your blog. And make money on the side that can make your advertising costs virtually zero. The publication I will discuss is called Coffee News.
What Is Coffee News?
Coffee News is a [...]
Posted in free articles, marketing on Mar 24th, 2008
In a previous post on Business To Business Network meeting the idea was discussed and I will share with you the progress on my own business to business network meeting.
Being a blogger I decided to use iLocals.Info and an integrated newsletter to update the business people I invited. Because this services two purposes. I [...]
Posted in free articles, marketing on Mar 12th, 2008
I was planning this post on how to use 10 business people to refer a potential 2000 people to you but then I received an article from a fellow blogger and I could not do it better.
As you know, marketing is all about relationships; do they like you? do they trust you and do they [...]
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