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Today I want to share with you the problems you may have in cultivating your list of contacts. I also want to share with you a solution to easily take your list of contacts and get them to know, like and trust you…you get a web site and a newsletter and I do all the [...]

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What’s the difference between push and pull marketing given the Internet?
I am asking this question to try and understand the impact blogs and online newsletters (email and RSS) have on brick to brick (off-line) marketing.
I am also asking because I am writing a book called “Kiss On The First Date: What Lovers Know That Marketers [...]

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A blog can quickly become a rambling and an unstructured mess. Well that’s my experience and from that experience I want to suggest an idea to structure your blog correctly from the start.
The other day I thought of writing a book called Kiss On The First Date: How To Market A Brick To Brick Business [...]

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Push Marketing Is Alive And Well

Yes it is. The only thing dead about push marketing is how people use it. Push marketing will always be part of marketing and no one will stop that. But people being interrupted by irrelevant push marketing will and are already ignoring outdated push marketers.
Today, you are spammed with push marketing wherever you go.

As you [...]

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It all started while growing up on a small farm. My mother and father worked in town. And my sister and I had my grandfather at home looking after us.
Granddad showered us with unconditional love but I was the real favourite. He would buy me an air gun a only gave my sister 50 [...]

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People, new to blogging, always tell me that they don’t have time to write articles and blog them. Then I ask them, "how much time do you need to blog?" and they cannot tell me.
Let me ask you a few more questions:

How much time does it take you to get a new client?
How [...]

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Let’s say you are a business person and you do what’s called brick to brick business. You don’t use the Internet at all. Ok, you use email and you may surf the Internet from time to time. But you don’t have an online presence.
You know about web sites and have heard of blogs but you [...]

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When Bloggers Thank You

We always want good news. We all want to be liked. And being liked give us the energy and inspiration to continue. I have said many times that we need to collect testimonials from people who we meet.More on testimonials and more.
These testimonials ensure that both parties stay committed to the contract and to the [...]

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Can a book club make your blog go viral? In other words can a book club story become a free marketing tool. Yes and I will share the story with you.
I have a community blog here in Simon’s Town South Africa where we sell real estate using a blog.
My wife is an avid reader of [...]

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I made a mistake and dropped three consecutive emails to people who gave me permission to communicate with them. Ouch!
Lesson 1) Most people will justify the mistake and I wanted to stay clear of that.
Lesson 2) The reason for the mistake is not the issue because then I justify and I hate justifications.
Now that I [...]

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