It all started while growing up on a small farm. My mother and father worked in town. And my sister and I had my grandfather at home looking after us.
Granddad showered us with unconditional love but I was the real favourite. He would buy me an air gun a only gave my sister 50 cents. Obviously mother and father did not approve but I was oblivious to all this grownup stuff.
It took my parents years to find a way to stop this and they decided to send me to boarding school. Today I realized that granddad preferences were not their only motivation. However, I had to find a reason for this painful decision. I did not want to go to boarding school.
As with all changes the new adventure became a learning school way beyond my greatest expectations.
Every Sunday afternoon all the school boys would get on the train and travel to the boarding house. Most of these boys were older and experienced in the desires of life. They introduced me to the wonders of girls. As we travelled on the train I was supposed to sleep but could not stop listing to what girls can do for boys. Apparently they kissed them. They also elaborated but these stories were not familiar to my limited vocabulary.
I thought I understood kissing and the desire to kiss a girl became my only saviour as I faced my boarding school life. As we were in an only boy’s school the opportunity to kiss a girl came many years later at a party with a neighbouring school.
Tonight will be the kissing night. The excitement made me uneasy. I could not dance but new I had to. This is what the older boys told me. I had to dance and then get the kiss. And it meant that I had to get close to a girl..
I picked a nice looking girl and gathered the courage to ask her for a dance. The poor girl did not know what I had in mind. But she was prepared for the dance. I could not move my legs and said very little to her. My desire kept me on the dance floor.
As we eventually finished she walked out with me. Outside we exchanged names and a few other non important details. As soon as we were finished with the formalities I decided to go for the kiss.
As you may expect I never got the kiss. All I got was a bruised ego and a few smacks. I never saw the girl again.
This lesson came back to haunt me later in life when I started my own business. As and when I advertised I expected the kiss on the first date.
My question: Why do we expect the kiss on the first date when we advertise?
Answering this question and proposing solutions are what this book is all about.
Before we get there let me tell you a little more about my school boy kissing adventures.
Obviously I made a mistake and could not face the world outside of school. And I discussed my first attempted kiss with the other boys. They all thought it was funny. Until I met the local Casanova at school.
This was the advice from Mr. Casanova:
He told me to take my time and get the girl to know me, then if she likes me I need to find ways to get her to trust me. That made sense but it will take time and I may need to spend money, write letters, give her flowers and tell her that she is beautiful.
I had to give. As I practiced giving, kissing eventually followed and a regained my ego, my proud and met a very nice young girl.
After many years spending money and wasting money on Kiss On The First Date Advertising I decided to revisit my past and decided to find a model where I can get people to like, know and trust me.
This will be the the introduction on a book I am writing, called "Kiss On The First Date: How To Market Your Brick To Brick Business With A Blog" and you are invited to one of the first people to get a copy.
I need you to help me write this book: If you are new to blogging and want to know how to market with a blog you may send me any questions you may have. Use the comment area below.
Regards
Johan
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