People, new to blogging, always tell me that they don’t have time to write articles and blog them. Then I ask them, "how much time do you need to blog?" and they cannot tell me.
Let me ask you a few more questions:
- How much time does it take you to get a new client?
- How much does it cost you to get a new client?
- Do you have an easy and free way to communicate with your clients at a click of a button.
- How much time does it take to create an advertisement?
- How do you stay in contact with people who want to use your services/goods, meets (or read about) you, today, but don’t need your services/goods today? Are they lost forever? Are you sticky?
As soon as you consider these then you may agree that brick to brick marketing is not effective. And as soon as you learn how to market with a blog then all the time and money you spend will become more effective. Yes. You will not double your success you will amplify it many times.
This is what I suggest you do to save time and money:
- Decide how much time you have.
- If you have time for only one article then write it well.
- Write it in Word and check your grammar and spelling.
- Create a blog and integrate newsletter software to your blog.
- Copy paste the article into your blog.
- Continue to ask people, you meet or who read your ads, to subscribe to your newsletter.
- Add their emails to your newsletter software or ask them to go to your blog and subscribe.
- And when you publish the article, once a month (or more), it will be emailed to your subscribers.
- The added benefit is that people can now find your articles on the web as well.
With this approach you are using your blog as a tool to send your newsletter. You are at this stage not worried about having 1000’s of articles on your blog. You are not worried about search engines and how they can help you. No.
You just want:
- a place on the web where people can subscribe to your news
- a place where you can post articles
- a tool to send out your articles via email
That’s all. Nothing more nothing less.
Have fun and join me online.
Johan Horak
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