I Am Trying To Be On The Edge Of Technology

Johan

  • 11:04:53 am on April 25, 2008 | # |
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    Let’s say you are a business person and you do what’s called brick to brick business. You don’t use the Internet at all. Ok, you use email and you may surf the Internet from time to time. But you don’t have an online presence.

    You know about web sites and have heard of blogs but you are clueless on how to use it and how easy it is.

    The following process will help to explain the marketing process if you have a blog. Let’s start with the brick to brick approach:

    • Brick to brick advertising is based on the kiss on the first date (more):
      • You advertise for the sale. Meaning that you advertise and tell people what you do and how you can help. You include your business name, phone number and other brick to brick info.
      • The real bad part of this approach is that; only people who need your services today may phone you. Any other who may want to use your business in the future will not react to the advertisement.
      • People how may want to use your services have no way of knowing you,
    • Let’s look at marketing when we use the brick to blog/web site approach (I call this the two step approach):
      • As soon as you have an online presence you can advertise wherever and ask people to subscribe to your free blog news or to receive a free report on your on info that they want. For example if I were a plumber I will advertise my services and my blog. I will also tell the readers of my advertisement that they can get a free report, when they subscribe on, “10 Secretes No Plumber Want You To Know About The Approaching Winter And How It Will Affect Your Pocket!” You can adapt it for your business.
      • This will ensure that not only people who need your services can become part of your sphere of influence. Because they gave you permission to educate them via email. Now; when you post an article on your blog the article is emailed to your subscribers.
      • By doing this you keep them attached to you and you now have the opportunity to create long lasting relationships.
      • You have just amplified your advertising spend by getting people who need your services today and those who may need your services in the future.
      • Now you have the ability to create a database of people you can communicate to at the click of a button.
      • You’ll notice that I have not mentioned

    I have had many people telling me that they don’t have the time to write articles. And they don’t know what to say.

    Let me tell you that if you can write one article a month you’ll do a lot better than your opposition who don’t have a blog.

    When you tell me that you don’t know what to say then you should not even be in business. Sorry. But you have something to say to your clients everyday. You give them advice. Now all you need to do is share these tips and advice on your blog as well.

    You can amplify your message and you can become the trusted expert. And I will take your hand.

    Regards and have fun

    Johan

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