Can a book club make your blog go viral? In other words can a book club story become a free marketing tool. Yes and I will share the story with you.
I have a community blog here in Simon’s Town South Africa where we sell real estate using a blog.
My wife is an avid reader of books and joined a book club that also serves as an opportunity to have good wine with good friends.
You can read the story here (it will open in a new page).
As I mentioned in the story; the other night the book club became a wine club and they were introduced to some great wine from a local wine maker.
So I decided to tell the story and share it on my blog. The members of the club got hold of the story and started gossiping (Seth Godin) about it.
The organiser of the book club emailed the book club members:
Hey girls, we are famous!! Check out Johan’s blog and see his report about Christine’s surprise wine tasting. Nice touch Johan, thanks. Love Nicky
This is great and it’s only possible when we have email and a blog. Because email is a cheap and a fast way to gossip about the story and a blog make the story accessible and visible to all. It became a viral story.
And when these people get to the blog they may want to subscribe to the newsletter. Wa La!
The lesson for me is that I need to write about my core business but people in my community want to see their name in print. Or they want to hear about stories that relate to them. These stories should have gossiping power.
Because when they do other people will do the marketing for you for free.
Have fun and create relationships.
Regards
Johan
If you’re new here, you may want to subscribe to my RSS feed or Email. Thanks for visiting!
This is great………