Do You Blog For Real Estate Listing Leads Or For Sales Leads?
Mar 21st, 2008 by Johan
When you blog to get real estate listing leads your blog will be different to a blog that focuses on real estate sales leads.
Or will it?
This depends if you want to use your blog as one step marketing tool..let’s meet and kiss. However, if you want to use your blog as a two step marketing tool, where you create relationships, the answer is very different.
I always thought that if a real estate agent dominate the listing community the agent will control the real estate business. But there are other real estate bloggers who say you need to focus on sellers and the blogger gives very good and thought provoking advice.
As I read the article it made me think about my own strategy and then realised that the blogger assumes every real estate blogger is blogging to find real estate sales leads…the one step process. But the blogger has good intentions if………
If you consider a real estate buyer:
This is a unique animal with relatively immediate needs. The buyer wants to buy, wants a nice home in a nice surburb and needs to know if the real estate agent is an expert. If the buyer finds your blog and like it they will contact you on the phone. This is a one step marketing approach.
If you consider a potential seller:
All the homeowners in your target community are potential sellers. And they may never visit your blog until they want to sell. And when they want to sell they react very similar to the buyer. This is a one step marketing process.
Two step approach to dominate the listings:
You blog for the long term. You get your target market to find you and then subscribe to your blog. And that’s where a blog that focus on the cultivation and education of potential sellers will out perform the one step marketing approach. Not only that; if you dominate the listing area, with your blog/newsletter, you should dominate the real estate sales.
With all due respect to a great real estate blogger: If you want to follow the one step sales lead generation idea then read more here.
If you want to dominate the listing area then follow these ideas:
- Start a blog with an integrated newsletter that dispatches your posts via email to your subscribers as you post them.
- Ask homeowners in your niche market to subscribe to your newsletter.
- Make it easy for them to subscribe when the find your blog.
- Add your newsletter/blog address on all your marketing material.
- Use a tool like www.keyworddiscovery.com and search for “your surburb + real estate keywords” and write articles that include these keywords.
- Many more people will search for real estate related stuff than anything else (as suggested by the blogger) but if you want to attract sellers then you need to write your articles on real estate with an angle they will find interesting and you need to include community news without trying to become the local newspaper.
- The blogger suggest a 80:20 split between real estate posts and community posts. I would suggest a 60:40 split when your blog focus on listings.
- Let’s look at an example: I get many guest house owners who refer business to me. They do it because they receive my newsletter and many people who stay over are in the market to buy. This gave me an idea, I noticed that many people are searching for guest homes in my area, why not write an article on these guest homes and publish it on my blog.
- Read how this blogger started selling churches because he took risks and photos.
- Take risks and find who people are searching while you keep in mind why do it. Or just go for it because you’ll never know what you’ll get from it.
It’s all being part of the community. They expect a trusted and caring expert.
Johan
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