You either have permission or you don’t..
Feb 1st, 2008 by Johan
| But when you have permission you are allowed to create relationship. You are given permission to hold hands, to share ideas, to educate. You don’t expect the kiss on the first date. |  |
Permission is like dating. You don’t start by asking for the sale at first impression. You earn the right, over time, bit by bit.
One of the key drivers of permission marketing, in addition to the scarcity of attention, is the extraordinarily low cost of dripping to people who want to hear from you. RSS and email and other techniques mean you don’t have to worry about stamps or network ad buys every time you have something to say. Home delivery is the milkman’s revenge… it’s the essence of permission. Seth