What’s your blog goals? Do you believe blog goals will take you from being zero to hero?
Jan 17th, 2008 by Johan
When you start your blog you’re like a new kid and excited but when no one visit your blog you become despondent. You blog and you blog for three months and you get very little attention. You hammer away but nothing happens. Stop the bus and set your blog goals before you continue.
The good news is that you will be different from the brick and mortar real estate agent. They will continue to advertise and market over and over again. They will continue to canvas and canvas. They will use the shot gun approach and shoot at all possibilities. Think about their frustration when they get very little return.
You will blog once and the article will be their forever. You will add a lead to your newsletter once. You will focus on a small community that will come to love and trust you. And you will educate your community over and over again at no cost.
Number One Blog Goal: Establish an identity and a unique voice.
- Tell them what you like and dislike.
- Keep blogging and have your camera ready when you drive around and share your view of the world even if it’s not the accepted view.
- Make a choice and stick to it because your blogging community will love you for it.
Number Two Blog Goal: Quantity.
Decide today how many post you’ll create per week and stick to these goals. Blog regularly; I suggest you write at least one article a week of 500 words or up to six articles of 250 words each.
You also need to focus on these and make them part of your goals:
- Continue to blog good solid articles.
- Include a signature in your email that asks them to subscribe and show them what they’ll get.
- Publish articles to the local news.
- Change your business card to invite people to subscribe to your newsletter.
- Ask people, you meet, to subscribe and get their business card.
- Ask people at your show houses if they want to join and you have a form ready where they enter their email address.
- Create a free off-line copy of your newsletter with an invitation to join your newsletter. You write a direct mail piece for your community, you write their name and address by hand and you use a non standard envelope.
- Use Google Awords; but you need to be careful.
- Join a network meeting or arrange your own network breakfast meeting were you can spread the word.
- Join the local associations and get on their exec.
Select your blog goals, write them down and stick to them. Payback time is in the future waiting for you.